If anything, the revelation is just more proof that it's never been harder to figure out whether or not an album is a commercial success.

(Spotify just reached 30 million paid subscribers last week, and it has tens of millions more free users.) There's bound to be some skepticism over The Life of Pablo's streaming figures, and with good reason: how does a service with only three million paid users rack up 250 million streams of a single album? Some fans likely used free trials to put the album on repeat, trials that may yet expire the push Tidal gave the album may have helped to inflate its play counts. That's a bigger number than The Life of Pablo achieved, but it's dependent on a little extrapolation and originates from a service with a much larger user base. Entertainment Weekly is reporting that G.O.O.D. The tracks that make up Purpose were streamed 205 million times in their first week of availability, a rate that equates to just over 290 million streams over 10 days. Kanye West's new album The Life of Pablo remains an ongoing process, but it looks like the tour in support of the LP is already in the works. It's never been harder to figure out whether or not an album is successfulĪ more interesting point of comparison is Justin Bieber's Purpose, which set a record for first-week streams on Spotify when it was released last fall. Tickets for two shows in New York at Madison Square Garden, two shows in Chicago at United Center and Allstate Arena, and three shows in Los Angeles at CA Forum were immediately cleared. When ANTI was made widely available for a full week on iTunes and other streaming services, it moved roughly 170,000 equivalent album units. With tickets going on sale last week for Kanye ‘s highly anticipated THE SAINT PABLO TOUR, most of the shows have already sold out in major cities. While that album was downloaded over 1.4 million times in its first 24 hours available, the bulk of that figure stemmed from a Samsung-sponsored free giveaway. If they're accurate, The Life of Pablo's streaming totals align nicely with another of Tidal's major exclusives, Rihanna's ANTI. If you use the conversion factor Billboard employs when putting together its weekly album charts - 1,500 individual streams equalling a single album sale - then The Life of Pablo moved approximately 167,000 equivalent album units in a week and a half.

The album-specific reveal was tucked within the larger announcement that Tidal has cracked three million paid global subscribers, and it's a surprise given that West had instructed Tidal to withhold the album's streaming numbers when it was first released in February. Kanye Wests Saint Pablo tour imagines an egalitarian utopia where everyone gets to be a celebrity. Kanye West's new album The Life of Pablo racked up 250 million streams in its first 10 days of availability on Tidal, according to a press release the service made available today.

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